Now with lead scoring + AI insights · See what's new

Track, score and engage
every visitor.

11metrics is the privacy-first analytics platform that captures every lead, scores hot prospects in real time, and shows you exactly which campaigns are worth scaling automatically. For businesses and growth teams who want clarity, not more dashboards.

No credit card 7-day Pro trial
11metrics / leads
LIVE
Leads · Last 14 days
2,847
+18.4%
14d
30d
90d
Score bands
263 today
42
Hot
87
Warm
134
Cold
Fees earned · May
$12,480
▲ $2,140
Live feed
filtered: hot ▼
MT
Marcus Tan
meta · spring-promo · 04m ago
98
just now
live
PS
Priya Shah
google · rsa · 11m ago
91
11m
hot
DR
Diego Romero
tiktok · aug-launch · 23m ago
74
23m
warm
Trusted by 200+ growth teams
NORTHWIND
Catalyst&Co
ORBIT/MEDIA
Lumen Growth
RUNWAY
Sable&Saint
PARALLEL
Field/Notes
Halcyon
Mercato
NORTHWIND
Catalyst&Co
ORBIT/MEDIA
Lumen Growth
RUNWAY
Sable&Saint
PARALLEL
Field/Notes
Halcyon
Mercato
Before 11metrics

Too many tools, not enough clarity.

Disconnected tools, guesswork reports, and campaigns that are hard to justify. By the time you find the signal, budget is already gone and your best leads have gone cold.

Leads scattered across CRMs, forms, and call tools
No way to tie a campaign click to a real conversion
No single source of truth — wasted spend hides in the noise
Cookie banners and tracking gaps punching holes in your data
With 11metrics

11metrics tracks every click, form, and call, and tells you exactly what's working.

One pixel, one dashboard, one source of truth. 11metrics stitches anonymous identifiers into clean attribution, scores incoming leads in real time, and surfaces the insights that actually move the needle — whether you're scaling your own business or running campaigns for clients.

One pixel captures every click, form, and call
12-rule scoring engine flags high-intent leads in seconds
Full attribution — first touch, last touch, and everything between
Privacy-first: SHA256 hashed, no PII at rest
Platform

Six things your spreadsheet
can't do.

11metrics replaces the duct-tape stack — UTM logger + form router + invoice template — with one platform that knows the difference between a click and a closed deal.

ALL PLANS

Privacy-first pixel

Every visitor is hashed with SHA256 server-side. No raw emails, no IPs, no cookie banners. GDPR/CCPA ready out of the box.

GROWTH+

Lead scoring engine

12+ scoring rules across recency, source quality, form completion, and page intent. Hot/warm/cold bands update in real time.

GROWTH+

Fee tracker

Per-campaign fee rules — CPL, CPA, retainer + bonus. Nightly reconciliation. Auto-invoice when a threshold hits.

ALL PLANS

Attribution dashboard

First-touch, last-touch, and U-shaped models on the same chart. Drill from channel to ad-set to keyword without breaking a sweat.

PRO

White-label reports

Schedule a Monday-morning PDF in your colors, your logo, your domain. Clients see polished reporting; you keep the credit.

PRO

AI insights

Landing page analyzer flags friction. Campaign recommender suggests reallocation. Weekly digest written in plain English.

Install in 60 seconds

One pixel.
Every signal.

Drop the snippet into any site, landing page, or Webflow project. 11metrics picks up pageviews, form fills, scroll depth, and call-tracking webhooks the moment it loads — no GTM gymnastics required.

1 Copy your workspace pixel
2 Paste before </head> on every landing page
3 Map form fields → lead schema (we autodetect 80%)
4 Set fee rules per campaign → start billing
11metrics-pixel.html
1<!-- 11metrics pixel — paste before </head> -->
2<script>
3 (function(p,u,l,s,e){
4 p[s]=p[s]||function(){(p[s].q=p[s].q||[]).push(arguments)};
5 e=u.createElement(l);e.async=1;e.src='https://cdn.pulse.io/p.js';
6 u.head.appendChild(e);
7 })(window,document,'script','pulse');
8
9 pulse('init', 'ws_8f3a91b7c2');
10 pulse('track', 'pageview');
11</script>
data stream receiving
pixel 11m SHA256 · TLS 1.3 ~140ms median
Pricing

Simple pricing that scales with you.

Start free. Upgrade as your campaigns grow — no surprise bills, no lock-in.

Free
Free
Get started with basic tracking at no cost. Forever free.
50 Contacts
1 Campaign
1 Tracking Link
5,000 Events/mo
1 User
Marketing Emails
Lead Scoring
QR Codes
Contact Map
AI Analysis and Boost
PDF Reports
White-label
API Access
Dedicated SLA + CSM
Starter
$49/mo
Perfect for small businesses starting their analytics journey.
500 Contacts
3 Campaigns
5 Tracking Links
25,000 Events/mo
1 User
1,000 Marketing Emails/mo
Lead Scoring
QR Codes
Contact Map
AI Analysis and Boost
PDF Reports
White-label
API Access
Dedicated SLA + CSM
Growth
$149/mo
For growing teams that need lead scoring, QR codes, and performance tracking.
2,500 Contacts
10 Campaigns
20 Tracking Links
100,000 Events/mo
2 Users
5,000 Marketing Emails/mo
Lead Scoring
QR Codes
Contact Map
AI Analysis and Boost
PDF Reports
White-label
API Access
Dedicated SLA + CSM
Most popular
Pro
$399/mo
Unlimited everything. White-label reports, priority support, and API access.
Unlimited Contacts
Unlimited Campaigns
Unlimited Tracking Links
Unlimited Events/mo
5 Users
20,000 Marketing Emails/mo
Lead Scoring
QR Codes
Contact Map
AI Analysis and Boost
PDF Reports
White-label
API Access
Dedicated SLA + CSM
Enterprise
Custom
For agency networks and high-volume operators. Dedicated infra, custom SLAs, on-prem option.
Unlimited Contacts
Unlimited Campaigns
Unlimited Tracking Links
Custom volume
Unlimited Users
Lead Scoring
QR Codes
Contact Map
AI Analysis and Boost
PDF Reports
White-label
API Access
Dedicated SLA + CSM
Contact us
Need over 1M events / mo or on-prem? Talk to sales →
How we compare

Built for the job. Not retrofitted to it.

GA was made for media owners. 11metrics was made for anyone who needs to know what's actually converting.

Capability
11metrics
Google Analytics 4
Mixpanel
Privacy-first (no PII at rest)
partial
Lead scoring engine
12+ rules
Performance fee tracker
Multi-touch attribution
First / Last / U-shape
Last only
First / Last
White-label reports
API & webhooks
Setup time
~5 min
Half a day
~1 hour
Price (mid-tier)
$149 / mo
Free + GA360
$833 / mo
Customers

Teams who finally know
what's working.

"

11metrics helped us recover $12k in unpaid performance fees in the first quarter. The auto-invoice line alone justified the cost.

DR
Dani Reyes
Founder, Catalyst & Co
+$12k recovered
"

We used to spend three days a month reconciling spreadsheets. Now I open the dashboard on Monday and the report has already gone out.

JL
Jonah Lim
Head of Growth, Northwind
3 days → 0
"

The lead-scoring band moved one client from 'we're spending too much' to 'we need to double the budget' in eight weeks.

AM
Aisha Mehta
Partner, Orbit Media
2× ad spend
FAQ

Questions, answered.

How does the pixel work?
11metrics loads as a 4.8 KB async script. On every pageview, form submit, or call-tracking webhook it hashes identifiers server-side (SHA256 + a per-workspace salt) and writes the event to your timeline. No cookies are dropped unless you opt in; nothing PII-shaped ever lands at rest.
Can I use 11metrics without the pixel?
No. The pixel is what gives 11metrics a deterministic view of a visitor across sessions and devices. If you can't install it (rare), we can ingest server-side events via the API — but you lose attribution depth.
Is my data private?
Yes. 11metrics is SOC 2 Type II, GDPR, and CCPA compliant. All identifiers are SHA256 hashed before they leave the browser. Workspace data is isolated, encrypted at rest with AES-256, and never used to train shared models.
How does fee tracking actually work?
You define a rule per campaign — CPL, CPA, retainer + bonus, custom thresholds. 11metrics runs a nightly reconciliation across attributed leads and outputs a single invoice line ready for Stripe, Xero, or QuickBooks via webhook.
Can I upgrade or downgrade anytime?
Yes, both. Upgrades prorate to the day; downgrades take effect at the next billing cycle. Annual plans can be paused once per year for up to 60 days.

Start tracking leads
in minutes.

No credit card required. Full Pro features for 7 days. Drop the pixel; we'll do the rest.

Already integrating? Read the docs →